Hello!

I'm Matt. I'm a hybrid interaction designer, working in San Francisco, with a focus on digital products and VR. Im on a mission to advance interaction patterns, for extended reality platforms, by leveraging years of architecture, UX, VR, and design leadership experience. Here are some of the attributes that drive my thinking and creative process. 

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Adaptable

Design requires a hybrid set of skills. Working in various office cultures, sizes, processes, and practice areas over the years has exposed me to many different ways of thinking. The people I admire the most are those who can cycle through various mindsets to solve problems, no matter the craft or industry. I follow this type of thinking and always strive to keep an open mind, mixed with a scrappy approach, when faced with new challenges.       


Strategic

I love to live in the space between research and design. Observational research has the ability to uncover invisible problems, build empathy, and provide actionable insights. As a designer I use these insights to generate new ideas and challenge my own assumptions. 


Creative

I spend a lot of time thinking about how ideas are born. For me, ideas come from a shuffled mix of mindsets and data points. These include: calling on past experiences, synthesizing collected data, zooming in / out of problem areas, cycling through mindsets, constraints, considering future forecast, adjacent thinking, and tipping the scale on user needs vs. business goals. Once an idea sparks I externalize it using different methods such as sketching or Post-it notes.


Curious

Picking up new skills and learning how to tackle difficult problems is what motivates me to get out of bed in the morning. Continued education has helped me grow my UX and basic code skills. After hours tinkering in VR leads to completely new design and storytelling methods. Reading also plays a large role in enhancing my thinking and POV on design.


Visual

I have found that the best way to communicate ideas is through hand sketching. Putting ideas on paper helps externalize complex thoughts, build consensus, and break down language barriers. Sketching is by far my most useful and effective tool.    


Systematic

The phrase "form follows function" has always stuck with me. Even during the conceptual phase of a project I will begin to look for patterns that could inform a usable framework. I often aim to establish sub components, with intent on growing a larger system, so the team can build bigger and better things with efficiency.


Nerdy

Video games are the best! They are the perfect blend of innovation, artistic expression, interaction, music, design, branding, programming, systems thinking, learning, and storytelling. I find a lot of inspiration in video game development.